Three Steps. You Do Two Things. Everything Else Is Automatic.
Swap a link. Mark a conversion. Popeki Track handles attribution, AI classification, and Meta optimization in between.
Connect
What you do
Replace your ad link with a Popeki tracked link. Takes 30 seconds per campaign.
What Popeki does
Captures every click with full attribution data (UTMs, fbclid, gclid, timestamp, device) and redirects to WhatsApp. When the prospect messages, the conversation is automatically matched to the original click.
Classify
What you do
Nothing. This is fully automatic.
What Popeki does
AI reads each WhatsApp conversation in real time, scores the lead 0–100, and categorizes it as hot, warm, cold, or spam. Extracts intent, budget signals, urgency, and product interest. Your team sees a prioritized lead queue, not a wall of unread messages.
Convert
What you do
Mark a lead as "converted" when the deal closes. One click.
What Popeki does
Fires a server-side Meta CAPI event so the algorithm learns which audiences actually buy, not just click. Over time, Meta shows your ads to people who look like your best customers, driving CPA down.
Frequently Asked Questions
See the full loop in action. Just 15 minutes.
We'll walk through setup, attribution, AI scoring, and CAPI with sample data from your industry.
Book a Demo