Five Features. One Goal: Show You Which Ads Make Money.
From ad click to converted customer. See exactly what's working and what's wasting your budget.
Ad Attribution
Without Popeki Track
You check your Meta dashboard. It shows 300 clicks and 45 conversations. But you closed 6 deals last month. Which of those 300 clicks turned into the 6 deals? No idea. So you keep running all your campaigns, paying for 294 clicks that produced nothing.
With Popeki Track
Every click is traced to its WhatsApp conversation. When you close a deal, you see: "This customer came from Campaign X, Ad Set Y, Creative Z, clicked on March 3rd at 2:14 PM." Sort by revenue per ad and kill the losers.
- Tracked links capture UTM parameters, fbclid, and gclid on every click
- Unique ref-tag embeds in the WhatsApp redirect, matching conversations to clicks automatically
- See campaign, ad set, and creative-level performance for every conversation
- Works with Meta Ads, Google Ads, and any platform that supports UTM parameters
AI Lead Classification
Without Popeki Track
Your team reads 45 WhatsApp conversations per day to figure out who is a real prospect. That's 2-3 hours of someone's time spent on sorting, not selling. Half the leads are spam, job seekers, or people who just asked a question and disappeared.
With Popeki Track
AI reads every conversation in seconds and tells you: Is this lead hot, warm, cold, or spam? It detects intent, budget signals, urgency, and product interest so your team only calls the leads most likely to buy.
- Lead score from 0 to 100 based on conversation content analysis
- Categorizes leads: hot, warm, cold, spam, existing, or job seeker
- Extracts structured data: intent, budget, urgency, product interest, language
- Runs on three independent AI providers for reliability. Always available
Attribution-Aware Sequences
Without Popeki Track
Most WhatsApp automation tools let you send follow-ups. But every lead gets the same sequence regardless of which ad brought them. A prospect who clicked your 'off-plan 2BR Marina' ad gets the same message as someone who clicked 'studio apartment Downtown.'
With Popeki Track
Popeki Track knows which ad brought the lead. A prospect who clicked your 'off-plan 2BR Marina' ad gets a property-specific follow-up. A prospect from your 'studio apartment' ad gets a studio-focused sequence. Automatically, no manual tagging.
- Visual timeline builder with message, delay, and condition steps
- Branch on lead score, category, or source campaign, not just generic rules
- Auto-enroll contacts on opt-in or when AI classifies them as a match
- Lifecycle management: draft, activate, pause, and resume sequences
Broadcast Campaigns
Without Popeki Track
You want to re-engage 500 contacts from last month's campaign. You export a CSV, upload it to your WhatsApp tool, pick a template, and hope it goes out. No tracking, no pause/resume, no delivery confirmation per recipient.
With Popeki Track
Select a contact list, choose an approved WhatsApp template, and send. Pause mid-send if something's wrong. Resume when you're ready. Track delivery status for every recipient in real time.
- Send to segmented contact lists using pre-approved WhatsApp templates
- Pause and resume campaigns mid-send without losing progress
- Automated send queue for reliable delivery
- Track delivery status per recipient in real time
CAPI Conversion Feedback
Without Popeki Track
Meta has no idea that your $10,000 customer and your spam inquiry came from the same campaign. It optimizes for 'messages started,' which means more cheap clicks from people who never buy. Your CPA stays high.
With Popeki Track
When a lead converts, Popeki Track fires a server-side conversion event to Meta. The algorithm learns what a real customer looks like. Meta's own case studies show 15–30% CPA improvement with CAPI. Your next 1,000 impressions go to people who look like your best buyers.
- Automatic Meta Conversions API event when a conversation is marked as converted
- Privacy-safe phone number matching for secure server-side tracking
- Feeds real conversion data back to Meta so delivery optimizes for revenue
- Zero-latency event firing that never slows down your workflow
How Popeki Track Compares to What You're Using Today
Your alternative isn't "no tool." It's what you're doing right now.
| What you do today | What's wrong with it | Popeki Track |
|---|---|---|
| Ask "how did you hear about us?" | 60% of leads give wrong or vague answers | Automatic per-ad attribution, no asking required |
| UTM spreadsheet | Breaks when link is shared, doesn't connect to conversation | Tracked links with ref-tag matching, tied to WhatsApp thread |
| CallRail / WhatConverts | Built for phone calls, not WhatsApp | Purpose-built for WhatsApp ad attribution |
| WATI / Respond.io | Great for sending messages, zero ad attribution | Attribution + automation in one platform |
Works with
See all five features in a live demo. 15 minutes, no commitment.
We'll walk through attribution, AI scoring, sequences, and CAPI with data from your industry.
Book a 15-Minute Demo