About Popeki Track

The attribution layer WhatsApp advertisers have been missing.

The Problem

Businesses spend billions on Meta and Google ads that drive conversations to WhatsApp. But the moment a prospect taps "Message" on an ad, attribution goes dark. There's no way to know which campaign, ad set, or creative produced that conversation — or whether it turned into revenue.

Marketers are left reporting on clicks and impressions while the actual sales happen in a WhatsApp thread nobody can measure. Budget decisions become guesswork. High-performing ads get cut. Low performers keep running.

What We Built

Popeki Track connects every ad click to the WhatsApp conversation it creates. When someone clicks your ad, we capture the campaign data (UTMs, Meta click IDs, Google click IDs) and embed a unique reference tag into the WhatsApp deep link. When that person sends their first message, we match the tag back to the original click.

From there, AI classifies each lead, automated sequences handle follow-up, and conversion data flows back to Meta via the Conversions API — closing the loop so your ad platform can optimize for actual revenue, not just clicks.

Who This Is For

  • Performance marketers running click-to-WhatsApp campaigns on Meta or Google
  • Real estate agents, coaching institutes, and auto dealerships using WhatsApp as a sales channel
  • E-commerce brands in markets where WhatsApp is the primary customer communication channel
  • Agencies managing WhatsApp ad campaigns for multiple clients

The Founder

A

Alex Nahimana

Founder

Alex is a performance marketer who has managed ad campaigns across e-commerce, real estate, education, and automotive, verticals where WhatsApp is a real sales channel and ad spend is meaningful. Popeki Track was born from the frustration of running profitable WhatsApp campaigns with zero visibility into which ads actually produced revenue. He built the tool he wished existed.

Company

  • Product: Popeki Track (popeki.ai)
  • Payments processed securely via Stripe
  • Infrastructure: EU-hosted (Germany)

Contact

Questions, partnerships, or press inquiries: alex@popeki.com

Ready to see which WhatsApp ads make money? Request a demo.